How can wine bloggers improve engagement?
Wine bloggers sometimes struggle to see engagement with the posts they've worked hard to create. Yet there are some simple tweaks they can make in their blogging and social posting that can help. At the 2021 Wine Media Conference in Eugene, Oregon, I was honored to be selected to present a lightning talk that leveraged my career in digital marketing and my 15 years as a wine blogger. The presentation was titled “How to Stand Out in an Overloaded Media World.” Here’s a re-cap of my talk.
There are 6,000 tweets a second, 350 photos on Facebook per hour and 7.5 million blog posts a day. The digital landscape has definitely become crowded. And while Instagram adaption has been very successful (with the U.S. representing the biggest user base), so many users means more competition for your message.
The key to gaining attention and engagement is a fun acronym – MUTTS. Message, Uniqueness, Timing Testing and Socializing.
It’s never been more important to be focused and not present a scattered message on your platforms. Being newsworthy and including photos and videos also help engagement.
To have a chance at the first search engine results page (SERP), a narrowly focused topic helps. Don’t just blog about Pinot Noir – write about a rare grape, a specific region, etc.
The worst time to Tweet is after 8:30 p.m. For Facebook and Instagram – weekends are a dead zone, while midweek midmorning to early afternoon are best times.
Marketers always test their message, send time, and more. For Twitter, try testing the same content at 10 a.m. and then 3 p.m. – and repeat it for a couple weeks. Soon, you’ll have some data to base your audience engagement on.
Once the hard part is done and you’ve created content – the fun part is socializing it to all your channels. And remember to adjust messaging to platform – your Instagram should look different than your Facebook than your LinkedIn.
I was honored to be a speaker at the 2021 Wine Media Conference and look forward to the next.